The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
Contestants are required to post a selfie at the ‘Onam Selfie Booth’ at any Jos Alukkas store, wearing the brand’s...
The series allows customers to understand the procedure online and then experience the same process when they visit a store,...
For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
New Delhi: The Gem & Jewellery Export Promotion Council in association with World Gold Council, organised the IIJS Premiere 2021 roadshow at New Delhi. It witnessed...
Unique design is the lifeblood of Indian jewellery now, and innovation in concepts and craft give birth to the wow factor for consumers. JAS 2021 became...
Jewellery has a new meaning to the youth, who live life to the fullest everyday and expect a similar association with jewellery as everyday wear. This...
MUMBAI: The Centre will spend Rs 200 crore on the refurbishment and rebuilding of Seepz, India’s oldest export-oriented zone in Andheri (east). Another Rs 50 crore...
In this era of spontaneity, customers have become creative because they do their research on design elements before they walk into a store. Often, jewellers find...
Bridal is, hands down, the biggest category of jewellery in India at the moment. The Bridal Trendsetters 2021, presented by Malabar Gold and Diamonds and Fura...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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