Bridal Trendsetters 2021 show leaves Jaipur inspired. Here are the pics

Bridal is, hands down, the biggest category of jewellery in India at the moment. The Bridal Trendsetters 2021, presented by Malabar Gold and Diamonds and Fura Gems, comes on the anvil of a resurgence of bridal jewellery demand boom in India.

High-profile Bollywood weddings have set steep standards for the regular Indian fashionista to bedeck herself with trendiest baubles. Linking that demand to the manufacturing excellence of Indian jewellers, the Bridal Trendsetters Show took place on August 18 at Crowne Plaza, Jaipur.

The show started with JAS Jaipur chairperson Ramsharan Gupta praising the initiative to promote the choicest bridal jewellery by reputed manufacturers.

The fashion show commenced with Achal Jewels exhibiting its stunning polki and diamond jewellery. Thereafter, models scorched the ramp for Mohanlal Narayandas Jewellers’ exquisite range of high jewellery, Radhika Jewels’ spectacular display of jewellery, Rambhajo’s fascinating range of polki,Kundan and meenakari jewellery and lastly, Gem Plaza’s mighty gemstones exhibited through studded jewellery.

Representing presenting partner, Fura Gems, a global colored gemstone mining giant, Dr Minati Roy, Director – Research, spoke on the rising importance of colour gemstones in the industry and the mining company’s verticals of Australian sapphires, Colombian emeralds and Mozambican rubies. “Colour gemstones have a major share in Indian bridal and fashion segment. I believe that the Bridal Trendsetters show has given colour gemstone fashion a new dimension.  The colour gemstone industry is vast and this show will increase diversity by adding colour stones to the retail palette,” Roy said.

In a unique gesture of showing its support and giving out a message to the manufacturing community of Jaipur, Shamlal ahamed, Managing Director , International operations, Malabar gold and diamonds

Malabar, said,  “As polki, kundan and color gemstone jewellery take new meaning for a modern new-age bride, it raises the importance and relevance of Jaipur as a global sourcing hub for bridal designs.

As Malabar gears up to become the largest global Indian jeweller, it honours the creative role of Bridal trendsetters from Jaipur in bolstering the desirability of heritage bridal designs world over.”

Echoing the sentiment, Abdul salam KP, Vice Chairman & group executive director, Malabar gold and diamonds,said,  “Indian diaspora worldwide values India’s cultural legacy of jewellery. As Malabar expands its global footprint, it commits to reposition Indian heritage and history of jewellery artisanship as contemporary fashion rooted in tradition. In pursuit of its larger goal of taking Indian jewellery global, we wholeheartedly support the contribution of manufacturers based in the city of Jaipur.”

Taking the stage, Samit Bhatta, Publisher, The Retail Jeweller, said, “JAS 2021 heralds a new beginning for the industry which will now be able to fulfill all its sourcing needs under one single platform. We value this partnership and will work with the committee members to take it to greater heights.”

The event witnessed the presence of over 400 enthusiastic attendees from all across India. The dramatized choreography by models and high octane music kept the audience engaged all through the evening.

Courtesy: Retail Jeweller India News