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RJ Market Watch

Meet the fastest moving jewels of JAS 2021

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Unique design is the lifeblood of Indian jewellery now, and innovation in  concepts and craft give birth to the wow factor for consumers. JAS 2021 became a hotbed of eye-popping jewellery that would sweep anyone off their feet. We spotted distinct designs that as per the manufacturers made way to many retail showrooms across the country.

Mohanlal Narayandas Jewellers, Bikaner

  1. This designer polki jewellery is studded with top syndicate polki diamonds, tourmaline, rubies and Zambian emeralds.

2. This is a traditional statement piece with parrot motifs embedded with rubies and round chakris. According to the manufacturer, this  magnificent set drew the attention of retailers, and has been booked by many.

Savio Jewellery

  1. This piece is part of an illusion setting collection. It has baguettes at the top and round solitares at the fringes, exuding an ethereal look with a reasonable price range.

Achal Jewels:

  1. This haaram consists of polki diamonds and colour stones with a smart design that covers the entire neckline.The polki pieces are enhanced by the colours of pearls and coloured gemstones. This has become a hit among bridal jewellery buyers.

2. This choker dwells with two pristine colours of Indian bridal luxury: one of white polka and the other of green Zambian emeralds. The mechanism of this choker also offers a longer spread along the neckline for a choker.

Geeta Shyam Jewellers

  1. This elaborate polki set has Russian emeralds and cut rubies. The dewdrops of rubies require utmost patience in cutting and polishing, and the IGI-certified polki diamonds are chosen and embedded based on the shapes of those rubies.

2. This long-neck bridal jewellery set consists of Russian emeralds and polki diamonds complete with back enameling and pastel colours. Long sets are an emerging trend.

Radhika Jewelcraft

  1. The necklace on top is a modernized product of the 3D motifs with a zesty contrast of polki diamonds. This makes it suitable for a consumer looking for style in a traditional look. This piece has been on top demand among temple jewellery buyers.
  2. Among the two fastest selling items, the one below is a temple jewellery piece with two lines of long clusters that broaden the surface area of the piece. The 3D pattern of bird motifs accentuate the look of the piece encrusted with Mozambican rubies.

Courtesy: Retail Jeweller India News

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