The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
Contestants are required to post a selfie at the ‘Onam Selfie Booth’ at any Jos Alukkas store, wearing the brand’s...
The series allows customers to understand the procedure online and then experience the same process when they visit a store,...
For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience...
The event allowed the brand to engage visitors through their individual interests and introduce jewellery suited to each one’s aspirations...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
New Delhi: The Centre on Monday said there was “no impact” of a nationwide strike called by a “very small section of jewellers” against gold hallmarking...
Mumbai: A leader in the fine jewellery segment with a legacy of 28 years of fine craftsmanship, Parekh ornaments has unveiled a new digital campaign –...
Mumbai: CaratLane, India’s leading Omni-channel jewellery brand, launched an all-new integrated campaign to create awareness about its wide range of affordable jewellery amongst its consumers. The...
As long ago as the early 2000’s, Tanishq, the preeminent brand in organised jewellery retail, made known that gold purity standard in India is questionable. It...
IIJS 2021 has surprised the trade for many reasons: the highest number of exhibitors ever in the history of the show; forty percent larger show space...
Soma Bhatta (SB): IIJS is making a strong comeback post-Covid with a slew of new trade shows in different formats. What is the driving force behind...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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