The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
Contestants are required to post a selfie at the ‘Onam Selfie Booth’ at any Jos Alukkas store, wearing the brand’s...
The series allows customers to understand the procedure online and then experience the same process when they visit a store,...
For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience...
The event allowed the brand to engage visitors through their individual interests and introduce jewellery suited to each one’s aspirations...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Benjamin Rajkumar, Head of People Function at CaratLane, talks of the rewards and reverse mentoring, the scorecards and skillsets that work to bind teams operating across...
Jugal Kishore Jewellers of Lucknow has found success not only by ensuring that its staff is knowledgeable while dealing with customers but also by teaching them...
The House of Rose, led by the visionary Managing Director Biren Vaidya, has embraced this shift, creating masterful pieces that captivate the imagination and cater to...
The millennial generation is prompting jewellers to rethink their marketing strategies to appeal to this tech-savvy, conscious, and trend-driven demographic. From innovative communication through influencers and...
With the jewellery business booming and new players and generations entering the industry, Ramesh Narang, Director of Hazoorilal Legacy, remarks on how it is the best...
Twenty-five-year-old Rishab Agarwal, Director, RR Agarwal Jewellers, Kolkata is a third-generation jeweller with a family business management course from SP Jain Institute of Management and Research,...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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