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Joyalukkas’ latest ad campaign celebrates the traditional spirit of Onam




The 60-second ad film, set in and around a picturesque traditional Kerala home, encapsulates the spirit of Onam and the beauty of the tradition, and strikes a chord with viewers’ emotions and cultural pride

Capturing the mood of the Onam festival, Joyalukkas has launched a campaign that depicts the timeless elegance of tradition.The ad film brings to life the essence of the Onam festival while also showcasing the collection of traditional jewellery that Joyalukkas has crafted. It is a visual masterpiece that transports viewers to a world of nostalgic celebration and elegance, the company stated in a press release.

The ad film captures the spirit of the age-old festival, resonating with the viewers’ emotions and cultural pride. Set in and around a picturesque traditional Kerala home, the 60-second film encapsulates the joyful moments of togetherness and the beauty of tradition.

An integral part of the narrative is the collection of traditional ornaments that the family members wore. Viewers are treated to a showcase of dazzling pieces, each reflecting the timeless designs inspired by Kerala’s rich heritage.

The visual journey captures the essence of tradition, family, and elegance. It promises to resonate with viewers, evoking fond memories and inspiring a deeper connection to their cultural roots, it added.


The TVC has been conceptualised, and directed by Cyril Joseph. The creative producer for the advertisement is Shibu Anthikad, and the vocals are by Vaishnav Girish.

Courtesy: brandequity.com

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