The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
According to the brand, the fifth season promises to be bigger and more exciting, with the grand prize being an international holiday in Baku, Azerbaijan Kolkata:...
The store will showcase Palmonas’ signature demi-fine category along with 9kt gold, 925 sterling silver and other categories of jewellery Abu Dhabi: Palmonas has marked its...
She joins Amitabh Bachchan and Katrina Kaif as faces of the brand, and will feature in Kalyan Jewellers’ upcoming integrated marketing campaigns Thrissur: Kalyan Jewellers has...
The 8,000 sq. ft store reflects VBJ’s continued focus on silver, its original business segment, while offering customers access to multiple product categories in one location...
The election of Mehul Shah is an important milestone for the Indian diamond industry and opens a new chapter for the country to play a key...
By providing access to these authenticated businesses, the Indian Association for Gold Excellence and Standards (IAGES) aims to assist consumers in making informed decisions while also...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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