The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
The event featured installations such as an instant photo zone, a manifestation wall, and a product display showcasing the new designs Mumbai: As the festive season...
The CEO of Titan’s Jewellery Division notes that high gold rates have instead sparked a sense of urgency among buyers Bengaluru: As India heads into Dhanteras...
The initiative is aimed at supporting underprivileged children through education and healthcare, while also extending aid for cancer patients Chennai: VBJ Since 1900 (Vummidi Bangaru Jewellers)...
Since inception, the brand says it has built three profitable retail outlets, located in Bengaluru, Guwahati and Coimbatore Bengaluru: Lab-grown diamond jewellery brand Reia Diamonds has...
The ad with Kiara Advani promotes the brand’s ‘Shagun’ line and portrays heartwarming moments shared within families Mumbai: Ahead of Dhanteras, Senco Gold & Diamonds has...
Actor Krithi Shetty inaugurated the store, in the presence of company leaders and key local dignitaries. The new store adds to Bhima’s footprint of over 100...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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