The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Mia by Tanishq on Thursday announced the launch of another range, the Facets collection. According to the company, this modern range of jewellery comes up with unique designs which...
The government plans to promote common facility centres to support gems and jewellery industry. “The government is serious about the gems and jewellery industry and wants...
Sangli, Maharashtra – June 20, 2019 – GIA India organised seminars on the “4Cs of Diamond Quality” to help customers of Waman Hari Pethe Jewellers in Sangli, Maharashtra, gain knowledge...
The prestigious award was received by R. Venkatraman, Head of Overseas Operations, Kalyan Jewellers at a special felicitation event held by the Superbrands team in Dubai,...
Bengaluru: The Special Investigation Team probing the alleged IMA Jewels Ponzi scheme fraud has asked CBI to seek Interpol’s help to trace the owner Mohammed Mansoor Khan,...
New York, June 20 (IANS): A Golconda diamond ‘Arcot II’ once owned by Queen Charlotte, consort of King of Great Britain George III, a diamond necklace...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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