The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Celebrated for its pure gold woven, intricate designs, and an exemplary appeal, Kashi jewellers have set a milestone in exhibiting the exceptionally valuable yellow metal; Gold....
BENGALURU: Sleuths who entered the Jayanagar showroom of IMA Jewels — one of the entities of IMA Group being probed for its Ponzi operations — found...
Chennai: The government is working on making necessary changes to the Consumer Protection Act 1986 in order to distinguish between synthetic diamonds and natural diamonds. This is...
Mumbai: The US government’s decision to withdraw trade benefits under the Generalised System of Preferences (GSP) is likely to impact the gems and jewellery exports the most,...
Ludhiana: ORRA, today, unveiled its new collection of floral necklaces at the ORRA store in the city. This collection was showcased at a glittering fashion show,...
Mumbai, 17 June 2019: The Kimberley Process Certification Scheme (KPCS) Intersessional Meeting 2019 is an annual mid-year event of KPCS, which unites administrations, civil societies and diamond...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
