The co-ordinated launches take the brand’s Hyderabad store count to 17, while enabling access to its jewellery across multiple retail catchments in the city
Hyderabad: Kushals Fashion Jewellery recently launched four new stores across four locations in Hyderabad – Nallagandla, Kukatpally, Lakeshore Mall and Kondapur – on the same day, marking an important step in the brand’s expansion across Telangana. The main launch event was held at the Kondapur store and was attended by actor Priyanka Mohan, who recently came on board as the brand’s ambassador for South India.
Each of the newly opened stores spans approximately 1,300 sq. ft. to 1,700 sq. ft. and has been designed to offer a structured and comfortable retail environment. The stores collectively showcase over 5,000 jewellery designs, covering categories that range from occasion-led and workwear jewellery to bridal sets and everyday styles. The assortment includes antique, kundan, zircon, temple-inspired and sterling silver jewellery.
The collections span necklaces, chokers, earrings, finger rings, pendant sets, bracelets, kadas, maang tikas and brooches. The curation is intended to address both traditional Indian jewellery preferences and contemporary styling needs, allowing customers to choose across multiple price points and usage occasions.
Commenting on the expansion, Ankit Gulechha, Director – Marketing, Kushals Fashion Jewellery, said, “Hyderabad is a highly fashion-forward market, with consumers who are well updated on the latest trends in fashion and jewellery. Over the years, the response to Kushals’ collections and the brand in the city has been extremely encouraging, reaffirming our strong connect with Hyderabad shoppers. As we continue to expand our presence, we remain committed to offering high-quality craftsmanship and a wide variety of stylish jewellery, while making Kushals more accessible across Hyderabad through the launch of more stores in the city.”
Speaking at the launch, Priyanka Mohan said, “Kushals’ jewellery beautifully balances tradition and modern design. The collections are elegant, versatile, and easy to style-whether it’s for a festive celebration or a casual day out. It’s a brand I personally enjoy wearing, and I’m delighted to be part of this special launch in Hyderabad and to see Kushals bring such a wide range of thoughtfully designed jewellery closer to its consumers.”
To mark the occasion, Kushals Fashion Jewellery has introduced exclusive launch offers for early shoppers. With the addition of these four stores, the brand now operates a total of 17 stores in Hyderabad and is aiming to reach 20 stores in the city within the current financial year.
Kushals currently operates over 100 stores across 40 cities and has an online presence through its website. The company plans to continue expanding its physical retail network, with a stated goal of opening more than 300 stores across India over the next three years.
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