The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
For any Indian woman, a piece of jewellery is not just her prized possession but also the valuable part of the family heritage that will be...
Gold price today rose from Rs 46,479 to Rs 46,844 per 10 gram, while silver slipped from Rs 47,800 to Rs 47,695 per kilogram, according to...
Gold imports by India slumped by about 99 per cent for a second straight month in May, disrupted by lockdown. Inbound shipments fell to 1.3 tonnes...
The world is in a state of uncertainty with the Corona virus overwhelming all aspects of life similarly. The gems and jewellery industry is severely affected....
There is heightened interest for gold loans among borrowers as more farmers, small merchants and businesses kick-start stalled economic activity. Gold loans are the easiest and...
Jewellers and bullion traders have urged the government to extend the deadline for mandatory hallmarking by a year to January 2022, saying the loss of business...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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