The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
The world’s biggest producers are sitting on a mountain of precious stones as they hoard inventory to maintain prices. In almost 130 years of its existence,...
India’s gem and jewellery exports plunged nearly 84% year-on-year in April-May owing to the trade disruption caused by Covid-19 while the fall in exports of cut...
Zaveri Bazaar reopened last week after 75 days of lockdown and according to industry sources, after suffering a loss of 14 to 15 thousand crores. Home...
Diamond manufacturing and trading activities in Surat remained closed on Tuesday to mourn the death of Arunkumar Mehta, 80, owner of diamond company — Rosy Blue...
The extended lockdown and the global pandemic has taken sheen out of the diamond industry. The export of polished diamonds between April and May fell by...
The angadia, who has an office in the BDB , shuttered it on Wednesday noon , well before normal closing hours, and has been incommunicado since,...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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