The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
After lockdown restrictions were eased in Unlock 1.0, jewellery stores reopened, with measures such as visual trials, displaying jewellery on video calls, and appointment-based shopping. However,...
Bengaluru’s 150-year old jewellery brand, C Krishniah Chetty Group of Jewellers has taken a definitive step to stop offering cultured pearls which are suspected to originate from China,...
The increasing number of COVID-19 cases among Surat’s diamond industry workers has made the authorities sit up. A meeting has been convened on Monday to chalk...
Gold rates today: On MCX, prices hit a new high of ₹48,289 per 10 gram. A woman walks past a poster outside a jewellery shop in Kolkata....
The Dubai Diamond Exchange (DDE) is back in full operational mode, including the issuing of tenders. “While we continue to navigate a global economic slowdown, we...
Banks in the UAE should drop the high fees they impose on jewellery retailers for all credit and debit card transactions, gold industry sources say. Given...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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