The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Diamond and gold jewellery exporters are witnessing a gradual improvement in shipments with the reopening of global markets and expect the recovery to become steep in...
Suraj Shantakumar Kirtilals, director of business strategy at Kirtilals Kalidas Jewellers Pvt Ltd gets candid with Samit Bhatta, publisher of The Retail Jeweller about his journey...
Pratap Kamath, managing director of Abaran Timeless Jewellery, talks to Samit Bhatta, publisher, The Retail Jewellers magazine, on his Forevermark journey Samit Bhatta (SB): How has...
The stunning and versatile Kalyan Jewellers’ brand ambassador Wamiqa Gabbi, was recently spotted in Punjab’s music sensation Tarsem Jassar’s latest video song – Kajla which has...
Stocking the right diamonds in the right quantity saves many-a-regret later, said Vinod Hayagriv, Managing Director of C. Krishniah Chetty & Sons Pvt Ltd, in a...
Saurabh Gadgil, managing director of PNG Jewellers, tells Samit Bhatta, publisher, The Retail Jewellers, that he is looking forward to the first-of-its-kind virtual Forevermark Forum. Samit...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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