The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
10 August,2020, Mumbai: Reliance Jewels has launched another leg to its already ongoing an exclusive jewellery collection, “Aabhar”, to celebrate its 13th anniversary in the Indian...
By Suneeta Kaul The World Gold Council (WGC) recently released a report, titled “Online Gold Market in India”, and its findings confirmed what many in the...
A labourer became a millionaire overnight when he unearthed three diamonds worth Rs 30 lakh to 35 lakh at a diamond mine in Panna district of...
Gold prices Monday jumped to Rs 59,300 from Rs 59,290 per 10 gram, while silver climbed to Rs 74,210 from Rs 74,200 per kg, according to Good...
A “Virtual Jewellery Showroom” solution conceptualized by VirtuLab, enables Jewellers to host lifelike Showrooms on the internet. While a fully immersive 3d showroom is just the...
As the impact of Covid 19 deepens across industries, Platinum Guild International (PGI) commissioned a quantitative research across its key markets to study the impact of...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
