GIVA expands retail footprint with new flagship store in Gurugram 

 
Chief brand officer reveals marketing strategies and expansion plans 

Gurugram, Haryana — GIVA has officially opened its latest retail outlet at Joy Street, Badshahpur, Sector 66, Gurugram. The new store occupies approximately 1,500 square feet, with around 1,000 square feet dedicated to showcasing a diverse range of fine jewellery. The store features an extensive selection of silver, gold, and lab-grown diamond pieces, along with a dedicated section for men’s jewellery. 

Since its inception in early 2019, GIVA has swiftly risen to prominence in the Indian silver jewellery market. Headquartered in Bengaluru, the brand initially focused on offering elegant and authentic silver jewellery but has since broadened its range to include affordable 14K and 18K gold jewellery collections and lab-grown diamonds. GIVA’s offerings are backed by a lifetime replating service and a six-month warranty on certified silver jewellery. 

The Gurugram store aligns with GIVA’s strategic objectives to enhance customer experience, increase brand accessibility, and improve brand image. By providing a physical store, GIVA allows customers to touch, feel, and try on jewellery, creating a more personal and engaging shopping experience. This expansion aims to attract customers who prefer in-person shopping and interactions, and to strengthen GIVA’s market presence. 

The new store underscores GIVA’s commitment to offering high-quality jewellery and enhancing its retail presence. The expansion is designed to cater to a broad audience, particularly individuals aged 18 to 40, who seek fine jewellery for personal use and gifting. 

In addition to improving the customer experience, the new store supports GIVA’s efforts to boost sales, as physical locations often result in higher transaction values compared to online sales. The store also facilitates real-time data collection and customer insights, helping GIVA refine its product offerings and marketing strategies. 

To promote its physical stores, GIVA is leveraging several strategies. The brand collaborates with influencers who visit and showcase its stores, using their local reach to drive store visits. GIVA integrates physical store information with its digital platforms, including its website, social media, and email marketing, to ensure a cohesive omnichannel experience. Consistent branding across all marketing materials reinforces the brand’s identity, while localized marketing initiatives tailor promotions to regional campaigns and festivities. Furthermore, GIVA employs multilingual staff to cater to a diverse customer base and provides ongoing training to keep the team updated on new launches and offers. 

 
 
Retail Jeweller India News