Daily News
Karan Kothari Jewellers enters Yavatmal with soft launch of showroom, grand opening scheduled for Nov 15
The brand promoted the new launch on social media with the aid of a local social media influencer, and provided potential customers with a preview of the store
Yavatmal: Karan Kothari Jewellers opened its doors in Maharashtra’s Yavatmal, adding to its retail presence, with the soft launch of its store in the bustling epicenter of the city. The store is located in Kamal Heights, Nehru Chowk, near Mahajan Wadi in Yavatmal.
The store’s soft launch offered Yavatmal residents the chance to explore breathtaking collections in the store’s serene and luxurious setting. The grand opening of the store is scheduled for November 15 and is being promoted with the tagline ‘Something Special Awaits’.
To celebrate the grand opening, Karan Kothari Jewellers had an on-launch promotional offer to incentivize customers to purchase jewellery and to boost brand visibility, valid until November 15. The brand is promoting the new launch extensively with multiple posts across its social media platforms. It has over 7,000 followers on Instagram and more than 22,000 followers on Facebook, marking an emphasis on catering to a relatively older audience active on the latter platform. With the aid of a local social media influencer, the brand provided potential customers with a preview of the store as well
Established in 1965, the brand is engaged in retailing gold, silver and diamond jewellery. As of 2023, it had a retail presence of four showrooms in Nagpur, its base, and one showroom in Chandrapur. The company has an operational track record of over six decades in the gems & jewellery industry. At present, the company’s day to day operation is managed by the third generation of the Kothari family. The directors, Chandra S. Kothari, Pradeep M. Kothari, Shivani Sadaphal and Karan N. Kothari have an experience of around three decades in the line of business. The long track record of operations along with extensive experience of the promoters has helped the company maintain a stable business risk profile. The brand also has inducted trained graduate gemologists and graduate jewellers, who have received their certification from the Gemological Institute of America (GIA), in their team.
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