The collaboration with the film, released on December 20, is part of the jeweller’s broader agenda to align with projects...
The term ‘Vaira Penn,’ which literally translates to ‘diamond girl,’ reflects the brand’s objective to promote diamonds as a mainstream choice for all, including middle-class families...
The Indian-origin jewellery brand has launched its flagship retail store in Ahmedabad, bringing its legacy of handcrafted luxury jewellery to the Indian market, and banking on...
The event saw a lot of immediate purchases, underlining the brand’s belief that customers rely on the touch-and-feel factor before buying jewellery Bengaluru: Jewellery plays a...
The jeweller’s annual campaign, now in its fifth year, offers exclusive jewellery designs for NRIs, while providing custom duty-free jewellery exports to the US, and a...
Princeson Jose, Chairman and Managing Director of Prince Jewellery, along with the brand’s Director Sheeba Prince, gifted the memento to the Pope recently,thereby enhancing the brand’s...
The creative marketing initiative inspired by childhood wedding role-play reached millions across social media platforms, celebrating the rich traditions of Indian weddings Lucknow: Ceremonies and rituals...
The event showcased jewellery as cultural artistry through music, dance and tradition, with luminaries like Aruna Sairam and Anita Ratnam gracing the occasion Chennai: South Indian...
The anthem encapsulates the essence of the brand’s trust, heritage, and design diversity, with the aim of enhancing its recognition across Maharashtra and beyond Baramati: CS...
The brand’s latest campaign, ‘Styling One on One’, featuring actor Kalki Koechlin, champions women’s individuality through versatile and expressive jewellery choices Mumbai: Titan Company Ltd.’s renowned...
The programme aims to introduce gold customers to the value of diamond jewellery, offering a seamless exchange process to reshape perceptions of diamonds as an investment...
The creative campaign has driven increased customer engagement, footfall and sales, setting a benchmark for innovative retail promotions Mumbai: MK Jewels has taken an innovative approach...
The brand’s Vice President Shreyansh Kapoor shared insights on industry trends and career opportunities at the educational conclave held in collaboration with Zee News Kanpur: Kashi...
Tanishq recently hosted an exclusive event in Mumbai, bringing together customers to celebrate decades of trust, milestones, and craftsmanship that have defined the brand’s legacy Mumbai: Tanishq,...
Promoted across both the brands’ extensive social media channels, the event marks the brands’ continued effort to engage the youth demographic through innovative collections and initiatives...
The multilingual, emotionally resonant marketing initiative explores diverse relationships through compelling video narratives in Telugu, Kannada, and Tamil Chennai: Khazana Jewellery has launched an innovative festive...
The Madurai -based jeweller launched a digital platform enabling customers to save gold with minimal investments, starting from just Rs. 100 Chennai: Thangamayil Jewellery has introduced...
The brand has transformed traditional sponsorship by strategically distributing gift cards, creating an innovative pathway to engage with AIIMS Guwahati’s academic community Guwahati: In a strategic...
Mohammed Dilshad, Director of City Gold & Diamonds and CEO & Founder of Kevabox, has launched Mr. MD—a digital platform catering exclusively to men’s accessories. Just...
Breaking industry norms, the jeweller spotlighted male contributions on International Men’s Day Vadodara: N.K. Jewellers has broken new ground in the jewellery industry by hosting a...
The brand gave the winning teams of the MBYC Cup Batukbhai Jewellers Queens Cricket Challenge coupons to be redeemed at its new Shankar Nagar showroom, ensuring...
When the brand notched up the social media milestone, it offered the prizes, with the caveat that the winners had to visit the store to pick...
The brand aimed to capture the heightened interest in jewellery purchase during the festive and wedding seasons, and launched the campaign that will run up to...
The jeweller’s role was not related to product placement, but focused on promotion and distribution of the regional film from Chhattisgarh, enabling deeper engagement with the...
The initiative on Children’s Day engaged both kids and parents, forging relationships and promoting goodwill. Although sales were majorly in the form of small-ticket purchases with...
The retailer held a family-friendly event to boost engagement and sales, combining fun activities like magic shows and give-aways with high-quality jewellery offerings, creating an interactive,...
The partnership marks a unique blend of creativity, where heritage meets modernity in a way that resonates with a diverse clientele Jaipur: Leading jewellery brand G.K....
The retailer, which is celebrating its 70th anniversary, offered customers an exciting mix of lucky draws, festive treats and exclusive prizes, aiming to go beyond transactions...
In a bid to offer greater transparency, the jeweller has called upon customers to test the diamond jewellery they buy on the spot at all major...
More than 80 women professionals from FICCI FLO showcased the brand’s ‘Jewels of Malwa’, inspired by central India’s heritage, and complementing fashion designs curated for the...
The event aimed to spark a conversation about quality, rarity and artistry in fine jewellery, positioning the brand’s handcrafted pieces as coveted collectables. New Delhi: In...
The brand leveraged audio-visual content from the event for continued in-store promotion, marking a successful expansion strategy. Navi Mumbai: Nikita Jewels, which operates two stores in...
Kothari Jewellers’ innovative partnership with Red FM brought the brand directly to local communities in Jabalpur, blending engaging experiences with strategic marketing. Jabalpur: To connect more...
The luxury jeweller marked its expansion with a sophisticated 3,500-square-foot store, bringing curated bridal collections and personalised services to the cultural heart of Bengaluru. Bengaluru: Kalasha...
Punjab’s renowned jeweller unveiled an innovative retail concept in Ludhiana, featuring private shopping experiences and an exclusive ‘Dhanteras Dream Escape’ contest. Ludhiana: Khurana Jewellery House has...
The raffle enticed customers to make purchases to earn coupons, with each coupon ensuring 21 chances to win a diamond ring through daily draws over the...
Despite a slight dip in sales volume due to rising prices, jewellers report steady purchases fuelled by festive sentiment and wedding season demand, with consumers opting...
With Grand Abhushan Utsav, retailer sees 30 to 40% growth in sales compared to last yearIn a competitive market, Abhushan Diamonds & Gold Private Limited launched...
The jeweller’s omnichannel campaign features compelling videos with MS Dhoni and S. Badrinath, whilst driving store footfall through an innovative social media competition Chennai: Chennai-based GRT...
Breaking away from traditional discounting, the brand, through its ‘Festival of Weddings’ campaign, partnered with local businesses to offer exclusive service-based coupons, creating a richer customer...
Through an innovative month-long campaign, Facets Jewellery India brought curated jewellery exhibitions directly to residential communities in Kota, combining shopping with interactive entertainment Kota: Facets Jewellery...
The 7,000-square-foot showroom showcases innovative technology and elegant design, catering to evolving consumer preferences in Mumbai’s dynamic jewellery market Mumbai: After its impressive debut in July...
The brand’s innovative nine-video series, featuring accomplished women, has garnered 30 million impressions while showcasing exclusive collections Visakhapatnam: Manoj Vaibhav Gems & Jewellers has successfully merged...
The prestigious pageant, now in its 15th year, has evolved from a Mumbai-exclusive event to encompass Pune, Nashik, and Nagpur, attracting nearly 1,750 young aspirants across...
The heritage jeweller has partnered with the women’s business organisation to showcase inclusive fashion and drive community engagement in Kanpur Kanpur: Kashi Jewellers has demonstrated the...
The Varanasi-based brand is transforming customer advocacy into powerful social media currency through an innovative video strategy Varanasi: Chetmani Ornaments & Jewellers has revamped its customer...
With its innovative daily cash prize draw offering Rs. 1 lakh to winners, the brand sees a 70 per cent surge in sales despite rising gold prices...
The campaign builds a compelling narrative around trust, loyalty, and design versatility, portraying a modern brand persona that celebrates the evolving roles of women in society...
The young jewellery brand is offering sustainable, affordable lab-grown diamonds in a prime location, aiming to target a vast untapped market of aspiring diamond owners with...
The brand’s collaboration with the Ananya Pandey-starrer showcases the strategic use of jewellery to enhance storytelling and brand visibility Mumbai: Jewellery brands often seek to connect...
The Thakurbarir Sarodutsav event drew 200-300 daily attendees from across West Bengal, showcasing a unique blend of tradition and artistry Kolkata: Celebrating its 100th year in...
Over 700 staff members and brand ambassador Archita Sahu attended the brand’s gala event, with top performers receiving awards and substantial prizes Bhubaneswar: Arundhati Jewellers recently...
The contemporary jewellery brand, originally an e-commerce venture under Indore-based DP Jewel Line, unveils ambitious plans to launch up to six outlets in Mumbai over the...
The brand’s new Instagram initiative complements its existing handle, celebrating client relationships and personal stories associated with their prized Zaveri Bros pieces Coimbatore: In a move...
The brand’s strategic appearance on ‘Maharashtrachi Hasya Jatra’ and targeted social media promotion aim was meant to enhance visibility and attract younger audiences Mumbai: Humour plays...
The brand’s latest campaign artfully showcases women’s journeys, celebrating Bengali traditions while subtly promoting its jewellery Kolkata: Women’s empowerment, though widely discussed, remains a subject with...
The brand now offers a curated selection of around 23 designs priced between Rs. 1,000 and Rs. 2,000 on the quick-commerce platform, allowing customers in Delhi...
The nearly 2,500 sq. ft. store’s interior has been thoughtfully designed to reflect the brand’s identity while offering an inviting atmosphere Mumbai: Waman Hari Pethe Jewellers...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each of the ambassadors, who are shown...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence of Durga Puja and features three...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the buyers treating this as their main...
The facility, set up in collaboration with the Ministry of Commerce and Industry, aims to strengthen production capabilities of MSMEs indulged in the gems and jewellery...
Shri Piyush Goyal, Honourable Minister of Commerce & Industry, applauds the Group’s 5 per cent profit allocation to CSR, urging sustained support for girls’ education and...
Many retailers have also noted increased repeat purchases for jewellery used to adorn Lord Ganesha’s idol, while also upgrading from silver to gold jewellery Mumbai: Every...
For the jewellery brand, this activity acts as a branding and customer engagement exercise which it leverages to promote itself. In a span of one month,...
GJS2024’s schedule aligns perfectly with the upcoming festive and wedding seasons, providing retailers with an ideal platform to showcase their latest collections and capitalise on peak...
At this event, the jeweller sought to promote itself and an exhibition it was participating in. However, the larger goal was to add to their existing...
With the TV series attracting a viewership of nearly 300,000 to 500,000 per episode, the jeweller saw an opportunity to attract footfalls at their Zoo Road...
The treasure hunt pitched their showroom at Shankar Nagar as the final destination of the activity, allowing prospects to explore the store and new designs Nagpur:...
Aimed at spreading consumer awareness about jewellery while engaging people in fun activities, the brand’s initiative has gained popularity in most parts of Nagpur and is...
With actor-entrepreneur Shilpa Shetty as the guest of honour, the event was a significant addition to the CSR activities of TDF, the jewellery sponsor Mumbai: Corporate...
The platform allows the brand to showcase collections to a global, tech-savvy younger audience, maintaining a competitive edge in the market via personalised shopping Hyderabad: E-commerce...
Organising this activity for the past 15 years, the brand now enjoys a solid goodwill from patrons in academia Kanpur: Teacher’s Day has largely been an...
The campaign marks the beginning of the Maharashtrian jewellery brand’s journey on YouTube and its forthcoming topical ads, with an average of 6 ad films a...
The collaboration delivers bespoke collections, personalised styling, and exclusive events, ensuring brides-to-be receive a cohesive and refined wedding look, enhancing every aspect of their special day. ...
By framing gold jewellery as not just a symbol of wealth or tradition, but as an integral part of personal adornment and style, the campaign encourages...
Considered auspicious for married women, and practiced in select families across Karnataka, Goa, and parts of Kerala and Maharashtra, the brand aims to showcase its silverware...
As modern brides are increasingly drawing inspiration from past designs in their jewellery choices, the brand has aimed to meet this demand through their Eternal Elegance...
After its Postcards feature, which allows customers to listen to recorded and embedded personalized video messages by scanning their ring, the new launch adds a touch...
Both companies are committed to enhancing trust, transparency, and consumer education with plans to introduce De Beers’ Diamond Proof machine in Tanishq stores in the top...
By hosting this educational session, Punjabi Saraf Jewellers not only supported the community but also enhanced customer understanding and appreciation of polki jewellery, to create awareness...
Noticing a shift in customer preferences regarding traditional gifting, the brand’s decision to launch the product was well-received by customers opting for bulk gifting Indore: The...
By partnering with Swayam Talks, PNG Sons can subtly reinforce its message while benefiting from the platform’s widespread recognition in the Marathi community Pune: Always...
The brand is focusing on traditional jewellery such as Wakh Nakh pendants while also catering to trendy designs for millennial customers Kolhapur: After a month of...
On this Independence Day, the brand planned the gathering, allowing employees to unwind and catch up outside of their regular working hours, as the brand operates...
Transitioning into a private limited company, Muthoot Aurum presents a 99.99 purity buillion range including bars and coins between 0.5 – 50 gms Mumbai: Muthoot Aurum,...
The 19th edition of the Retail Jeweller India Awards marked a turning point, recognising designs from across India’s diverse retail landscape Mumbai: The 19th FURA Retail...
Some jewellery brands are moving towards rakhis that can be used on pendants or be worn as bracelets, while some others have observed gemstones and colourful...
The brand has highlighted the collection with a lifestyle campaign involving photoshoots and has also roped in calisthenics coach and content creator Rohan Singh to be...
About 10 of the brand’s new and existing customers got themselves enrolled under the monthly savings scheme during the event, while many of them also made...
Stating the multifarious significance of the hi-tech ring at the Oscars of Indian jewellery retail, Bobby Kothari summed up the technological journey of wearable accessories at...
The chairman summed up the miner’s ambitions with Mozambican rubies, Colombian emeralds, and Australian sapphires, while emphasising the efficacy of Fura’s mine of origin certificate MUMBAI:...
The event, a dazzling celebration of India’s finest jewellery, saw esteemed jury members, including Sudha Reddy, Michelle Poonawalla, Nawaz Modi Singhania, and Jaya Raheja, in attendance...
For retailers, this year’s IIJS Premier went beyond regular purchases. Apart from the efficient execution of the show, they applauded the innovative designs, the visual merchandising...
Just the way the gala awards night brings all stakeholders together as an elite circle of excellence, the IAGES will be a unique self-regulatory organisation bringing...
While the brands introduced offers and promotions to draw more customers to store and boost online sales, they kept track of the regions where the offers...
According to the jeweller, partnerships with local schools or community organisations could be an effective way to promote the brand through word-of-mouth within those networks. By...
The 3000 sq ft retail store aims to especially cater to the brand’s target audience in India which comprises women between the age group of 20-50...
This year, the Pune-based regional jewellery brand will gift a trophy and a special prize along with diamond jewellery to the winner Mumbai: The much popular...
This pivotal event in the Indian jewellery calendar showcased 375 stunning pieces vying for nominations across 20 categories. Mumbai: Held at the elegant Grand Salon of...
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