By sponsoring property that celebrates women’s achievements, ORRA upholds its brand values

For the jewellery brand, association with The Economic Times Women Ahead awards resulted in greater visibility in targeted market regions and exposure due to the influence of the financial daily

ORRA recently sponsored The Economic Times Women Ahead – an award property celebrating accomplishments of woman leaders, rising stars and achievers across various walks of life – that resonates completely with the women-centric brand’s values.

For the jewellery brand, association with the ET property, that honoured 63 winners for their prominence and far-reaching impact in their respective fields, resulted in greater brand visibility in targeted market regions, as well as exposure to a new audience, due to extensive readership and influence of the financial daily. In addition, the brand got exposure to the panel of jury members, comprising luminaries across diverse sectors.

Dipu Mehta, Managing Director, ORRA Fine Jewellery, said, “ORRA, being a women-centric brand, actively seeks associations where women’s achievements are celebrated, and this partnership presented a perfect opportunity to align with our brand values. Being featured in the widely read publication and having our products highlighted in articles, advertisements, and event coverage have exposed our brand to an audience that may not have been familiar with it earlier.”

The winners for this coveted award were selected on the basis of various parameters such as their contribution to the ecosystem, business impact and relative positions in the industry. All of them are accomplished professionals who have contributed in their respective industries and the broader business community, while promoting gender diversity.

Mehta commented that the partnership was mutually beneficial for ORRA and ET. “Partnering with such a respected publication enhances our brand’s credibility and trustworthiness. The ET Women Ahead event celebrates remarkable women leaders, achievers and rising stars, much like ORRA’s understanding that women desire timeless jewellery which enhances their beauty, not limited by fleeting fashion trends,” he explained.

Speaking about future collaborations, Mehta said that ORRA would continue to participate in similar sponsorships and awards to expand its presence across new markets and celebrate unique achievements of women.

Written by Aparna Bhowmick

Retail Jeweller India Exclusive