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‘At IIJS Virtual we are targeting the rular areas of the country as there is a boom in agricultural industry. We have launched 300 new mangalsutra designs between 8 gms to 18 gms which will cost Rs.50,000to 1 Lakh.

Retail Jeweller India



Aayod Jain of Trident Corporation is banking on his mangalsutras to do the trick at the IIJS Virtual this year

What do you think about the virtual format of IIJS?

I think GJEPC has taken a great step towards organizing a virtual exhibition for the jewellery industry, and I would like to congratulate Shailesh Sangani and his team for taking a revolutionary step. It will allow designers and graduates to showcase their talent in a safe and productive way.

What are you planning to present during the virtual show?

We have specifically targeted rural India this time, because there was a great agricultural boon during the pandemic. So, we have launched 300 new designs and mangalsutras ranging from 8gm to 18gm, which will cost about Rs 50,000- Rs 1 lakh. I think lightweight jewellery will sell in the rural part of the country. As we specialize in mangalsutras, we have created a wide range of lightweight pieces that will surely be popular.

What is your view on the next 6 months? What would your advice be to retailers at the IIJS?

I am sure that retailers have been waiting for a long time to grab something new for their stores. This platform will fulfil their needs. I think they will get a lot of business here, as the upcoming season is more of a marital and festive one. Although there will be a load on the manufacturing side, the retailers will do great business.


Courtesy: Retail Jeweller India News Service

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