The House of Rose sets high benchmark of awareness about colourstones through insightful Instagram reels

Colour gemstones sit on the top of jewellery luxury pyramid. Yet, not many players in the industry have taken up the responsibility to educate customers about the value they bring with purchase. The House of Rose has come up with a reel by none other than Biren Vaidya, MD, Rose Group which is simple, positive and directly impacts the viewer on this topic.

The reel by The House of Rose features Vaidya guiding the viewer on five advantages of buying colour stone jewellery. He enlists the value appreciation over time, the comparative rarity, unmatched beauty, astrological significance and the most important fact of the ability to monetize colour gemstones internationally. The reel has been watched by over 16K viewers at the time of writing this story. This is the latest entry in the brand’s #masterclasswithBeeVeereels that previously had Vaidya sharing tips of maintaining jadau jewellery. That reel had a whopping 12.4K heart reacts.

This speaks volumes about the brand’s intention to impact the psyche of its existing and potential clientele on social media with innovative strategies. Explaining the market dynamics behind this campaign, Vaidya said, “The world is changing and today’s young generation of luxury customers are more digital and virtual and want to gain maximum knowledge within 15 to 30 seconds-long reels. And thus the brand and I have taken this unique approach.”

According to Vaidya, an honest and trustful approach towards building connection with customers across the globe has helped the brand find mammoth engagement on social media through strategic content around the philosophy, product, quality, story, legacy, experience and positioning of the brand. Such entertaining approaches of customer awareness puts high-value items such as colour gemstones in the forefront of jewellery trend.

As a result, the brand is experiencing an impressive recall on social media. “The past 12 months of social media campaigning has given the brand a lot of new learnings. The support and response of our consumers and patrons have increased our confidence on social media and we are growing in our digital game every day,” Vaidya concluded.

Written by Shubham Dasgupta

RJ exclusive