With new showroom in Hyderabad’s prime retail hub, CMR Legacy of Jewellery optimizes accessibility for customers

The store launch at Kukatpally was complemented by a comprehensive promotional outreach across social media channels, metro hoardings, newspaper advertisements and targeted door-to-door initiatives

Hyderabad: In a bid to expand its retail operations, CMR Legacy of Jewellery, an established local jewellery brand with a heritage spanning over five decades, recently inaugurated a larger showroom situated in the prime location of Kukatpally, Hyderabad.

The store’s launch was complemented by a comprehensive promotional outreach encompassing various platforms such as social media channels, metro hoardings, newspaper advertisements, and targeted door-to-door initiatives. The inauguration ceremony witnessed the presence of actress Sree Leela, followed by a press briefing and the live broadcast of the store opening across major media outlets.

With this latest addition, CMR now operates a network of 11 jewellery showrooms across the state of Telangana, further consolidating its regional foothold.

This strategic decision is driven by the brand’s success and robust patronage in the region, necessitated by the spatial and parking limitations encountered at its existing outlet.

The inauguration of this new establishment was different from that of the brand’s previous stores, driven by a deliberate intention to distinguish the design and jewellery collections offered here. The objective was for this location to emerge as a beacon of unique elegance and exclusivity within its network. To achieve this, CMR Legacy embarked on a meticulous curation process, ensuring that the pieces available at this outlet were not merely an extension of their existing collections but markedly more refined and distinctive.

Located strategically within Kukatpally, a prominent hub for retail activities, the new showroom aims to optimize accessibility for clientele. This expansion initiative is aligned with CMR’s overarching business strategy to augment its market presence and provide an unparalleled shopping milieu. 

The new store houses the brand’s meticulously crafted 22kt 916 hallmarked gold jewellery, spanning from delicate everyday wear to opulent temple and antique designs. All jewellery items undergo stringent purity certification and bear the hallmark of the Bureau of Indian Standards (BIS), ensuring uncompromising quality standards.

The assortment also encompasses cutting-edge diamond jewellery, Victorian collections, 18kt rose gold jewellery, silver articles, semi-precious stone embellishments, platinum pieces, Kundan creations, fusion ensembles, and lightweight jewellery inspired by Kolkata designs. 

Positioned as a holistic destination catering to all wedding requisites, the new Kukatpally showroom not only hosts an extensive jewellery array but also offers a curated selection of traditional ethnic attire for women, men, and children, catering to diverse family requirements. Echoing the brand ethos, every jewellery piece epitomizes a unique narrative, underscoring CMR’s unwavering commitment to excellence and customer contentment.

With its sophisticated store ambience, diverse product portfolio, and heightened customer-centric approach, the new CMR Legacy brand showroom aims to redefine the retail jewellery landscape, offering an immersive and distinctive shopping experience for discerning clientele, thereby establishing a benchmark within the industry.

Recently, the jewellery house also orchestrated a pioneering drone exhibition at Kaitalapur grounds, featuring a spectacular showcase of 500 drones featuring jewellery designs and the jeweller’s branding. This innovative spectacle, a first of its kind by the brand, within the Telugu states, signifies a departure from conventional advertising methodologies, capturing the attention of the local community with its novel presentation.

Retail Jeweller India News