Tanishq’s new Pujo jewellery collection “Aalo” celebrates the spirit of Bengal 

The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West Bengal 

Kolkata— Tanishq has unveiled its latest Pujo collection, “Aalo,” which symbolizes divine light and honors the unwavering strength of Aishanis of Bengal. The collection was launched by renowned Bengali actress Mimi Chakraborty at an exclusive event held at Taal Kutir in Kolkata. 

The “Aalo” collection captures the essence of Durga Puja, showcasing beautifully crafted jewellery that pays tribute to the rich heritage and craftsmanship of Bengal’s artisans. Featuring intricate designs, the collection includes signature motifs such as Chaalchitra, Jaali, Nauka, and Palki, all of which reflect traditional techniques like Thokai Nakashi, die-stamping, and micro filigree. 

Highlighting its commitment to the festive spirit, Tanishq is offering special promotions, including up to INR 475 off per gram on gold and up to 20% off on diamond jewellery. Additionally, customers can avail themselves of up to 100% exchange value on old gold purchased from any jeweller. These offers are available across all Tanishq stores in West Bengal. 

Mr. Somprabh Singh, Regional Business Head at Titan Company Pvt. Ltd., stated, “Aalo, meaning light, captures the warmth and spirit of Durga Puja this year. With this collection, Tanishq continues its commitment to offering jewellery that reflects the rich cultural significance of the region while incorporating modern design elements.” 

The collection serves as an ode to the resilient spirit of Bengali women, celebrating their strength, progressive thinking, and deep connection with their heritage. “Shorboroope Debi, Shorboroope Shokti” reflects the essence of empowerment and inspiration embodied by every Bengali woman. 

Ms. Pelki Tshering, CMO of Tanishq, emphasized the brand’s understanding of regional nuances, saying, “The ‘Aalo’ collection is a tribute to all Aishanis of Bengal who embody strength while being deeply rooted in culture. They are modern brides who craft unique marriages reflecting their identities.” 

Mimi Chakraborty added, “Tanishq’s Aalo collection beautifully merges tradition with contemporary elegance, celebrating the resilience and brilliance of the Aishanis of Bengal while honoring the timeless grace of Maa Durga. It’s an honor to represent a brand that balances heritage with modernity.” 

With “Aalo,” Tanishq aims to resonate with the festive spirit of Durga Puja, offering timeless pieces that celebrate the rich cultural legacy of Bengal. 

Retail Jeweller India News