It offers personalized jewellery styling tips and insights from experts like Falguni and Shane Peacock, Mimi Chakraborty, Kalki Koechlin, Tarun Tahiliani and Manisha Koirala
Mumbai: Leading jewellery brand Tanishq has launched a digital series titled ‘Styling One on One’, featuring celebrities and designers who offer insights into jewellery styling, aiming to empower women to express their individuality through their jewellery choices.
The series has five episodes so far, each featuring a different expert. In the latest Episode 5, actor Manisha Koirala takes viewers through her love for classic elegance. She shares her approach to styling statement diamond pieces, blending heirloom treasures with modern silhouettes, and her signature hacks for effortless glamour.
Earlier, Episode 1 introduced designers Falguni and Shane Peacock, who discussed the latest trends in styling and share their exclusive tips. In Episode 2, actor Mimi Chakraborty provided valuable styling advice for the festive season, particularly focusing on Durga Puja. She introduced the brand’s ‘Aalo’ collection, curated for West Bengal, to help viewers elevate their festive look. Episode 3 featured actor Kalki Koechlin, who shared her secrets to styling jewellery with ease while adding sparkle to any outfit. Episode 4 showcased fashion designer Tarun Tahiliani, offering bridal styling tips and promoting modular jewellery from his Rivaah X Tarun Tahiliani collection.
The ‘Styling One on One’ campaign is part of Tanishq’s broader strategy to position jewellery as a means of self-expression. Pelki Tshering, Chief Marketing Officer of Tanishq, highlights that the brand aims to champion the modern woman, where jewellery is not just an accessory, but a reflection of one’s identity.
Through this campaign, Tanishq is not just highlighting its jewellery collections but also inspiring women to personalize their style by experimenting with layering and mixing different pieces. The campaign demonstrates a deeper appreciation of how jewellery can symbolize important life moments and tell personal stories, giving women the power to shape their own narratives.
Tanishq is a jewellery brand under Titan Company Ltd, founded in 1994 and headquartered in Bengaluru. With over 500 retail stores across more than 240 cities in India, as well as locations in the UAE, the US, Singapore, and Qatar, Tanishq has established a strong global presence.
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