Jewellers say customers veered more towards affordable diamond jewellery, driving up sales by up to 50%, even as they remained on top of trends from Bollywood...
*Modern weight reduction techniques used *Modification on generic jewellery product * Casting and polishing technologies employed *Collections weigh as low as 15 cents Lightweight jewellery has...
Craftsmanship is at the heart of handcrafted jewellery and all retail brands would agree that the community of skilled artisans are a depleting resource nowadays. Although...
Friendship Day is usually associated with bands, promises and oodles of fun. However, Belisma Jewels, Surat, has created a new opportunity for gifting jewellery on this...
A jeweller hits the bull’s eye every time s/he creates a collection that relates with the target audience personally. That is a tough feat to achieve,...
KOHGEM, a lightweight diamond jewellery brand born from the House of Kohinoor, unveils a classy collection of elusive fine jewels, Delicate Delights, this Rakshabandhan. Perfect daily-wear...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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