With its innovative daily cash prize draw offering Rs. 1 lakh to winners, the brand sees a 70 per cent surge in sales despite rising gold prices...
The brand’s initiative was an effective way to highlight trust in its staff, who underwent a team-building orientation activity by a professional trainer Solan: In an...
Incentivizing prospective customers with discount coupons for jewellery purchases turned out to be a successful strategy for the brand, which also increased buying intent among a...
The initiative not only highlighted the brand’s deep appreciation for the doctors of Himachal Pradesh but also showcased the strong bond between Verma Jewellers and the...
Between matching last year’s growth in volume, and even surpassing it in some cases, retailers across India have done well A few weeks before Akshay Tritiya...
Advertisements have become suave. They are no longer in-your-face, and it serves them to not be so, as target audience needs to understand the brand messaging...
The Gem & Jewellery Export Promotion Council (GJEPC)’s flagship show, IIJS Premiere, was held from 4th to 8th August in Mumbai. The event saw a record...
There has been a mixed response from the industry to the second phase of mandatory hallmarking of gold jewellery and artefacts. This time, hallmarking includes three...
The International Women’s Day provided a lot of opportunities for jewellery brands to up their marketing game. Collection launches signifying various traits of self-reliance and femininity...
The biggest and the most trusted jewellery store of Himachal Pradesh, Verma Jewellers hosted ‘Pride of Himachal’ – a virtual event on ‘Women Empowerment’ honouring 429...
Verma Jewellers have come up with its third edition of the annual Diwali campaign called ‘Golden Bond’. The concept brought to the fore the bond shared...
After taking storytelling and consumer engagement to a whole new level with their ‘golden bond’ campaign last year, Verma Jewellers have come up with its second...
Neither great designs nor attractive offers, in the post-COVID world, customers will pick what is safe for them and pre-empting this, the jeweller community has introduced...
With the dawn of the digital age, connectivity and staying connected with one another by the minute has become a constant of the day. On the...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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