Sri Jagdamba Pearls ventures outside Hyderabad, enters Bengaluru market with new store

With three existing stores in Hyderabad and a robust online presence, the brand opened the fourth store at Forum South in Bengaluru. It plans to open two more outlets in Kerala and Bengaluru in the next six months

Bengaluru: Sri Jagdamba Pearls has inaugurated its fourth retail store in India at Forum South Bengaluru. This new jewellery kiosk marks a significant milestone in the brand’s expansion strategy, enhancing its footprint in the Indian retail market outside its home ground Hyderabad. The grand opening was attended by Avanish Agarwal and Yash Agarwal, Managing Partners of Sri Jagdamba Pearls, celebrating the launch of authentic pearl jewellery in Bengaluru. Located at LGF-Kiosk-01, Forum South in Bengaluru, the Sri Jagdamba Pearls store offers an immersive shopping experience for those seeking quality pearl jewellery in the city

With three existing stores in Hyderabad and a robust online presence, Sri Jagdamba Pearls is now concentrating on expanding in Bengaluru. Said Avanish Agarwal, “From our modest beginnings in Hyderabad, we have steadily broadened our reach across various omni-channel platforms. We take immense pride in celebrating our 100-year legacy in pearl jewellery as we expand into Karnataka, with plans to open two more outlets in Kerala and Bengaluru in the next six months.”

The brand aims to emphasize on core values of innovation, quality, and sustainability that have propelled its growth. “We are dedicated to delivering high-quality products, understanding our customers’ needs, and evolving with the market while remaining true to our identity,” Agarwal added.

Sri Jagdamba Pearls is known for its personalized jewellery offerings, certified products, a one-year hassle-free exchange policy, and a lifetime guarantee on its pearls. Deepak Kumar, Retail and Marketing Head, noted, “We offer a diverse range of jewellery that transitions seamlessly from high-fashion runways to red carpet events. Our collection includes contemporary, chic, and edgy designs that are stylish, high-quality, affordable, and easy to wear.”

Currently, Sri Jagdamba Pearls reports an average online transaction value of ₹5,000-₹6,000, compared to the industry average of ₹2,000-₹3,000. In its offline stores, the average bill value ranges between ₹7,000 and ₹8,000, with 28% of customers making repeat purchases. The brand anticipates a 20-25% increase in order value in the coming months, as per media reports. The new kiosk at Forum South Bengaluru showcases the brand’s signature Pearl Story, featuring a curated collection of necklaces, pendant sets, chokers, earrings, bracelets, and more. Responding to the growing demand for lightweight and work-wear jewellery among millennials and Gen Z, the store has introduced the new Ira collection, starting at ₹14,999. It also offer more luxurious options, by way of the Oscar Collection and the Ella 925 Sterling Silver collection.

Retail Jeweller India News