Rakshabandhan 2023: Brands put forward their trendy silver designs for the occasion

Innovation rules this festive season, with silver jewellery and Rakhis that are modern in design yet retain a traditional touch

With brands coming up with their Rakhi collections in the run-up to Rakshabandhan, silver is steadily emerging as the preferred choice for Rakhis, gifting as well as daily wear jewellery. Hence, silver Rakhis are quite the trend this year. Some brands are going all-out with a range of Rakhi collections under different new themes while others are promoting silver as a traditional gifting choice.

Though Rakshabandhan is a special day to celebrate the loving bond between siblings, brands are offering ample gifting options in jewellery for the rest of the family with products such as lightweight bracelets, necklaces, loomba Rakhis, earrings and more.

Here are some silver jewellery brands that are showcasing their Rakhi collections:

GIVA JEWELLERY

The brand’s Rakhi collection comprises a range of 925 silver Rakhi bracelets in lightweight designs including auspicious motifs such as Lord Ganesha, the Swastika and the Om symbol.

HOUSE OF AADYAA

With a range of silver Rakhis featured in its collection, House of Aadyaa also has versatile loomba Rakhis that double up as a bracelet and anklet, apart from the traditional Rakhis. These are designed for sisters-in-law and brothers-in-law, which conveys the message that Rakshabandhan involves the whole family.

BHIMA JEWELLERS

The Rakhi collection by Bhima Jewellers features singular silver designs on the Rakhi or colourful silver bracelet designs. The Rakhis keep up with the trend of being lightweight while the elaborate earrings and bracelets are suitable as gifting options.

MIA BY TANISHQ

The brand is promoting the versatility of its silver Rakhis for siblings that can be customized to accommodate their photos. Moreover, the customization option is available as an at-home service or at any Mia by Tanishq store.

GARGI BY PNG SONS

The silver jewellery brand by PN Gadgil & Sons is going for a minimalistic approach with a simple fabric-based bracelet and a delicate silver design, which makes their Rakhis an affordable option this festival.

Written by Aparna Bhowmick
Retail Jeweller India Exclusive