PC Chandra Jewellers narrates the journey of a bride via its #MyBigDayStory campaign 

The videos in the campaign artfully explore the state of family dynamics before a wedding 

 Mumbai: The prominent Kolkata-based jeweller brand, P.C Chandra Jewellers, is known to be proactive in its approach to engage customers on their social media presence. The brand recently came up with a video campaign to promote its exclusive bridal jewellery range. The video follows many such campaigns by the brand and consist of short, engaging clips depicting various facets of marriage and its impact on both families and the would-be spouses.  

With the wedding season fast approaching, the brand looks to capitalize the market opportunity by promoting their bridal collections in advance. This particular campaign video portrays a soon-to-be bride who alongside her mother-in-law visits a PC Chandra store for jewellery shopping. The emotion of anxiety is palpable as the duo decides on jewellery for the big day. The family, upon receiving assistance from the PC Chandra staff, shown to be seemingly at ease. The character of the mother-in-law senses the bride being enthralled by a stunning heavy gold choker and goes along with her choice. The brand follows up with reels showcasing the bride on her wedding day adorned in traditional Bengali clothing pairing it with a heavy jewellery set consisting of a choker, a necklace, bangles and a maang tika. 

The reels managed to accumulate significant traction with well over 4000 likes and 300 comments. Most of the comments were about inquiries regarding the price and weight of the jewellery. Narrating the journey every woman goes through till she reaches her D-day, the campaign has been named aptly and engages customers particularly the young women, with their storytelling narrative. The brand remains committed in their efforts to promote the collection with over 10 posts about the same since the initial reel. 

Retail Jeweller India News