Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
To celebrate the 75th year of Independence of India, Hari Krishna Exports Private Limited, India’s leading natural diamond manufacturer and exporter, is offering a 0.75% advantage...
Little big moments. That’s how everyone is seeking happiness amid recurring vagaries of pandemic. That thought has been summed up beautifully by Tanishq with their on-going...
Self-indulgence has become a fierce factor for jewellery nowadays. Understandably, increase in self-worth has channeled the need to reward oneself for one’s persistent efforts. This has...
Festivities drive jewellery business in the country after wedding. With the new normal affecting celebrations countrywide, a greater focus is on the most auspicious time to...
Mumbai – After receiving overwhelming participation for all of the virtual alumni guest sessions, GIA India organised its fourth session with John King, former Chief Quality...
KOCHI: With the Government of India making hallmarking of gold jewellery mandatory from June this year, jewellers have been complaining of certain issues. To address the...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
