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Tanishq’s Little Big Moments campaign spots micro-moments of celebration with jewellery



Tanishq's Little Big Moments campaign

Little big moments. That’s how everyone is seeking happiness amid recurring vagaries of pandemic. That thought has been summed up beautifully by Tanishq with their on-going lightweight jewellery campaign.

Significant for the new normal lifestyle, the campaign has assimilated various cheerful moments that pass by unrecognised. The brand has given relatable examples such as that of enjoying quality time with elderlies in the family or thinking of pampering oneself after mandatory reviewing of friends’ opinions. Sleek gold and diamond jewellery with adorable designs are the focal points in the campaign. Although discount is an add-on feature, the larger motive is to generate new micro-occasions for celebration and jewellery gifting.

The film nurtures that sentiment in a very homely and subtle manner. A little girl fancies about her mother’s appearance and tries her hand at makeover by suggesting how to wear a bindi. The mother-daughter duo then gushes over the woman adorning herself with a pair of jhumkas from the brand. The father pauses to take a moment out of his schedule and enjoy the fun his family is having. While complimenting his wife’s appearance, he realizes that his daughter has also taken jewellery into her liking.

To infer pleasingly, jewellery is shown to enhance the happiness quotient of a family, which is the need of the hour for trade and a good pitch to the customer.

Talking about the collection, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said, “There are many micro-moments, tucked away in the corners, waiting to be experienced, lived and to be cherished that fill our lives with immense joy and smiles. Our new collection is a reflection of these everyday moments and a reminder to everyone to cherish the micro-moments, which often go unnoticed. We have added some of the most unique pieces in our latest collection that truly amplify the joy of these little big moments.”

Written by Shubham Dasgupta

RJ exclusive

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