The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
Contestants are required to post a selfie at the ‘Onam Selfie Booth’ at any Jos Alukkas store, wearing the brand’s...
The series allows customers to understand the procedure online and then experience the same process when they visit a store,...
For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience...
The event allowed the brand to engage visitors through their individual interests and introduce jewellery suited to each one’s aspirations...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Discounts are an essential part of any business. Likewise, the jewellery industry relies heavily on discounts to attract customers on and off season. But what if...
The discount war is bringing retailers down to their knees. Worsening the already prevalent discount precedent is the demand for discount on metal price. I strongly...
Customer loyalty, the trump card for standalone jewellers, has gone forever with the advent of the millennial customer. This generation is more interested in making their...
It’s not every day when we talk about transgenders. Although the law recognizes them as the third gender and the countrymen keep harnessing their blessings upon...
Panchratna Jewellers is adding their own style to the current format of jewellery exhibitions. Their brainchild, ‘Bridal Stories’ recently held its third edition. Tantalizing the lovers...
In what can be described as breaking the fourth wall of jewellery design, Chemmanure Jewellers has enhanced their customization programme through their latest opportunity to the...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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