The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Actor Ananya Panday appeared as the showstopper, wearing a diamond composition featuring nearly 100 carats of natural diamonds Mumbai: Nemichand Bamalwa & Sons partnered with designer Gaurav Gupta as jewellery partner for the presentation of Light Song at the Jio World Convention Centre, Mumbai....
According to the brand, around 30-40% of participants made purchases or enrolled in schemes, indicating conversion from engagement to sale Lucknow: Tapping into the sentiment that...
For far too long, beauty has been measured, compared, corrected, and confined to impossible standards, and the brand’s aim is to challenge that Mannarkkad (Kerala): Soon-to-be...
The brand aims to give people a reason to remember the brand and relate to it, beyond just a purchase Lucknow: Lala Jugal Kishore Jewellers is...
The platform made space for informal interaction, where hierarchies dissolved and conversations extended beyond the showroom floor Jabalpur: Kothari Jewellers leveraged its recent participation in the...
Held at the brand’s Panvel showroom, the event had around 30 participants, who took part in a ramp walk and personality-based rounds Panvel: Chandukaka Saraf recently...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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