Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
NEW DELHI: PC Jeweller Ltd (PCJL) Sunday said its board has given approval for the demerger of the company’s export division and amalgamation of the same...
Taking risks in business is one thing but surely the jewellers know what they are getting into since they are fully aware of the norms and...
The country’s gold imports dipped about 5.5 per cent in value terms to USD 29.5 billion during April-February 2018-19, which is expected to keep a lid...
The unconditional love of a mother toward her child is unparalleled, and their bond eternal. This Mother’s Day let her brilliance shine through with a Forevermark...
India is not only a land of festivals but also of weddings. There were 21 auspicious wedding days in the Hindu calendar during first quarter of...
India’s gross exports of gold jewellery rose by 24.36% to USD 12.03 billion in fiscal year (FY) 2019 while exports of cut and polished diamonds remained...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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