Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
SALES of platinum jewelry in India maintained double-digit growth in 2018, says this note from the mining-industry backed World Platinum Investment Council. That was despite a...
Trade changes when the target customer changes. There is still time for the Indian jewellery industry to rethink the promotional strategy. ALROSA has found its footing...
Carrying forward the heritage of 95 years and legacy of purity passed over generations, Bhima has opened its new showroom at Kasaragod. Cine star Tovino Thomas...
The diamond jewellery has really risen from a dark chapter last year. People across the supply chain are rooting for transparency and here is a gem...
Shyam Sundar Co Jewellers announced Ushoshi Sengupta as the face of ‘Adi-kriti’ – their brand of high-fashion gold jewellery, at an event in a premier city...
BENGALURU: Digital payment firms are seeing increased sales during festivals like Akshaya Tritiya backed by attractive offers. Bengaluru-based PhonePe said that it saw a six times...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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