The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
There is a transitional shift in buying behaviour of consumers for gold jewellery in North India. With buyers preferring organised retailers over unorganised traditional family jewellers,...
Kolkata: India’s gold imports may decline up to 10 per cent year on year in 2019, bringing some relief to the government on current account deficit...
Mumbai, 12th July 2019: Forevermark, the diamond brand from the De Beers Group, opens its exclusive boutique in Hyderabad for the first time ever. Housed at...
Surat: Export of cut and polished diamonds has witnessed a sharp fall of 20% in June following weak demand in international market. According to data published...
Ever since its inception in 2001, Diamond Constellation has been churning out mesmerising designs from the eternal world of diamonds. Launched by Sachin, Priti Kharkia and Poonam Gupta, the beliefs of Diamond Constellation are...
The gold jewellery industry has become a significant part of the economic and social milieu of Kerala. The massive surge in the demand for it is...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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