The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
India is the world’s largest cutting and polishing center of rough diamonds, is facing an employment crisis. Due to the slowdown in demand for diamonds in...
CaratLane – A Tanishq Partnership, is now open at Mumbai’s upbeat neighborhood – City Park in Powai. This outpost of CaratLane brings a brand new jewellery...
India is the largest importer of gold, which mainly caters to the demand of the jewellery industry. India’s gold imports which have a bearing on the...
The Centre has revived its intention to make hallmarking mandatory for gold jewellery and plans to notify the regulation in WTO in a week time, a...
Gold prices are on fire as a potpourri of economic and political factors have turned the yellow metal into the most favoured asset class. Investment guru...
17th August, 2019: Gear up for the biggest kids’ talent hunt in Indore as Reliance Jewels, one of India’s most trusted jewellery brands in India organised “Rising Star”...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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