The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Mangaluru, Feb 28: ‘Indian Jewellery and Lifestyle Exhibition’, a three-day premium expo-cum-sale was inaugurated at TMA Pai International Convention Centre on Friday, February 28. Mrs Mangaluru title...
Jewellers with foresight see a lot of change happening in the industry daily and appreciate the value of continuous learning and unlearning of dated sales tricks....
Peeyush Prakash, Director, Alankar Jewellers, Meerut shares the other side of him. Read more to find out what he likes to eat, what is his favourite...
Ahmedabad: Amid rising geopolitical tensions, gold prices have rallied in the international market, touching a high of $1,689 per ounce earlier this week. Since gold prices...
SBI was working on a policy framework to standardize lending practices to the gems and jewellery sector and was looking forward to extend it to other...
In a bid to showcase our rich heritage to the next generations, Chatrapati Shivaji Maharaj Vastu Sangrahalay (CSMVS) opened Money & Traditional Jewellery sections which were...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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