The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
JD.com and Everledger have successfully implemented an inter-chain collaboration that combined with GIA’s long established diamond grading expertise will empower the ecommerce platform to increase trust...
NEW DELHI: A 47-year-old jeweller and his 42-year-old brother allegedly died by suicide in their shop in north Delhi’s Chandni Chowk on Wednesday afternoon, according to police, who also...
By Suneeta Kaul In a significant move, US President Donald Trump recently ended the preferential economic treaty signed with Hong Kong, thus bringing to a close...
The World Gold Council estimates there are about 2,000 tonnes of gold locked away in temples—worth about $84 billion at current prices. Groups of men in...
In New Delhi, prices of 22-carat gold plunged sharply to Rs 51,250 from Rs 51,700 per 10 gram in the previous trade while price of 24-carat...
Tanishq, India’s most trusted jewellery brand has launched special Ganesha pendants on the auspicious occasion of Ganesh Chaturthi. To make the occasion more exciting for the...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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