The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Diwali, the most widely celebrated Indian festival with utmost fervor has gifting as an inevitable part of the revelries. This year opt for gifts with elevated...
Jewellery retailer Tanishq is looking at innovations in the material it uses in its range of jewellery to introduce light-weight pieces, as it looks to serve shoppers at...
Tawhid Abduallah, chairman of Jawhara Jewellery and Dubai Gold & Jewellery Group in UAE, will attend the IIJS virtual to woo the Indian market, and partake...
Mansukh Kothari, director of Vasupati Jewellers, is hoping for a share of the success pie from IIJS Virtual. An 18-year old-timer at the IIJS, he hopes to...
GIA India organised the Knowledge Webinar ‘September Birthstone: Sapphire’ for members of the gem and jewellery trade across India More than 150 participants attended this webinar...
5th October 2020: Tanishq, India’s largest and the most preferred jewellery brand has unveiled an exclusive collection for the festive season called ‘Ekatvam’. The collection is...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
