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RJ Exclusive

New Light Jewellers launches the ‘New Light Elite’ club meant for its A-list customers New Light Jewellers launches the ‘New Light Elite’ club meant for its A-list customers
RJ Market Watch1 month ago

New Light Jewellers launches the ‘New Light Elite’ club meant for its A-list customers

The brand’s aim is to forge a special bond with its big-ticket customers who make frequent purchases, and it has...

Prime Story1 month ago

Navigating election season and gold price surge, IIJS Tritiya 2024 sets the course for future success

Despite facing obstacles such as fluctuating gold rates and timing conflicts with other industry shows, the second edition of IIJS...

Reliance Jewels aims to foster customer loyalty, encourage repeat purchases with its ‘Big Bling Carnival’ Reliance Jewels aims to foster customer loyalty, encourage repeat purchases with its ‘Big Bling Carnival’
Prime Story1 month ago

Reliance Jewels aims to foster customer loyalty, encourage repeat purchases with its ‘Big Bling Carnival’

The brand publicized the shopping festival through digital marketing and in-store promotions and saw increased average transaction value, effectively enhancing...

Chawla Jewellers succeeds in turning Holi into a jewellery sale opportunity with month-long contest Chawla Jewellers succeeds in turning Holi into a jewellery sale opportunity with month-long contest
RJ Market Watch1 month ago

Chawla Jewellers succeeds in turning Holi into a jewellery sale opportunity with month-long contest

The activity started on March 1 and went on till March 31. Sales were up by almost 75% during that...

Shyam Sundar Co Jewellers pays tribute to veteran actor Suchitra Sen with an exhibition to mark her birth anniversary Shyam Sundar Co Jewellers pays tribute to veteran actor Suchitra Sen with an exhibition to mark her birth anniversary
RJ Market Watch1 month ago

Shyam Sundar Co Jewellers pays tribute to veteran actor Suchitra Sen with an exhibition to mark her birth anniversary

With this activity, the jeweller reached out to the Bengali audience that holds Suchitra Sen in high esteem, and upped...

With ‘Main Heera Hoon’ campaign, Punjabi Saraf Jewellers creates a buzz around natural and lab-grown diamonds With ‘Main Heera Hoon’ campaign, Punjabi Saraf Jewellers creates a buzz around natural and lab-grown diamonds
RJ Market Watch1 month ago

With ‘Main Heera Hoon’ campaign, Punjabi Saraf Jewellers creates a buzz around natural and lab-grown diamonds

A diamond testing kit set up at its store has helped the brand screen certified stocks available with it and...

Shingavi Jewellers ensures organic walk-ins and takes along 12 other brands in engagement activity ‘Thrill Hunt’ Shingavi Jewellers ensures organic walk-ins and takes along 12 other brands in engagement activity ‘Thrill Hunt’
RJ Market Watch2 months ago

Shingavi Jewellers ensures organic walk-ins and takes along 12 other brands in engagement activity ‘Thrill Hunt’

Held in association with Radio City 91.1 FM recently, the activity saw the participation of 500 women. The winners are...

CaratLane leverages association with the film ‘Crew’ to highlight everyday wearability of its jewellery CaratLane leverages association with the film ‘Crew’ to highlight everyday wearability of its jewellery
RJ Market Watch2 months ago

CaratLane leverages association with the film ‘Crew’ to highlight everyday wearability of its jewellery

The brand announced a contest on March 28, inviting participants to buy jewellery, create reels and tag #CaratLanexCrew to get...

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