The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
I would like to start out by wishing you and everybody in our industry a happy, healthy, and prosperous 2021. We are all glad that 2020...
According to Vaneet Dhanda, another jeweller from the city, “Income tax structure also requires an overhaul and the rate of tax applicable on the individuals and...
IT department claims to have found undisclosed transactions worth more than ₹1,400 crore during raids at the three firms. An income tax department raid at three firms...
Mumbai, January 21, 2021: ORRA brings in the new year & the onset of the wedding season by announcing their most awaited ‘Diamond Festival’, a festival...
A research on Lab grown diamonds to break away from the conventional diamonds are slowly taking over the precious-stone landscape, If the lab grown diamond is...
ANMOL, renowned for its trendsetting designs, introduces the jewels of the Modern Era with ‘Pulsating Diamonds’ collection ~ An Ode to the scintillating beauty of Diamonds....
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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