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‘Nazar Na Lage’ campaign by Senco Gold & Diamonds seeks to highlight protective nature of mothers




Senco unveils ‘Evil Eye Collection’ under its Everlite brand that offers handcrafted jewellery to celebrate Mother’s Day

To salute a mother’s spirit on Mother’s Day, Senco Gold & Diamonds unveiled a new campaign titled ‘Nazar Na Lage’. The campaign focuses on how different generations of mothers go through their journey, starting with motherhood and continuing with the upbringing of their children despite societal challenges. With the evolving family dynamics, the responsibilities and expectations of mothers have changed.

The brand film highlights the stories and varied experiences of mothers belonging to three different generations yet connected through the unique bond of mutual support and understanding. The campaign also highlights how mothers have been protective towards their children, forged their own paths, and continued their journeys. 


Joita Sen, Director of Senco Gold & Diamonds, said, “Mothers are the pillars of a family, and they nurture a child and support them through adulthood and beyond. It’s a mother who understands every need and requirement of a family and encourages children to their full potential. We at Everlite from the house of Senco are paying tribute to such mothers through our new campaign #NazarNaLage where we are hopeful that mothers do not fall prey to evil eyes. Also, to commemorate this special occasion, we have launched a special jewellery collection.”

Senco Gold & Diamonds also launched a new jewellery collection titled ‘Evil Eye Collection’ under its Everlite brand that offers handcrafted jewellery. Prices of jewellery in the new collection start from Rs 30,000.

Retail Jeweller India News

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