Manufacturers experiment with enamel work, colours in gold earrings

• Lightweight and long earrings of 3-5 inches

• Multi-layered jhumkas

• Chandbalis and mini jhumkas with fusion work and enamel work

• Creon and Firoza colour enamel

• More than 300 designs launched

• Hanging earrings

• Nine Shine Collection

Earrings are flying off the shelves at IIJS 2021 because of their relative affordability with other bigger sets in gold. For IIJS Premier 2021, Shilpi Jewels (Booth number 5P069-71 5M070) have launched lightweight andlong gold earrings of 3-5 inches in length and multi-layered jhumkas. They have also launched Chandbalis and mini jhumkas with fusion work and Bikaneri enamel work. The gold earrings collection weighs around 2 grams to 40 grams.

Piyush Soni, Partner, Shilpi Jewels said, “This time, we have skipped the traditional colours such as maroons and focused more on creon and Firozacolour enamel to attract the new-age buyers.  There is a huge demand for big jhumkas in Northern and Central India, whereas, the lightweight and mini jhumkas have a demand in the Southern part of the country.  So, through our earring collection, we are trying to target all types of clients, budgeted and premium.”

Shineshilpi Jewellers (Booth no 03 3N007 I, 3N007 II, 3M008, 3N009 I, 3N009 II, 3M010) have launched more than 300 designs in gold earrings for IIJS and the most popular of them are thehanging earrings, which are getting popular in the exhibition. The jeweller has used the fusion of Bombay and Rajkot style artistry in the gold earrings and is offering the collection in the weight range of 3-8 grams.

Speaking about it, Pramod Mehta, Director, Shineshilpi Jewellers said, “This time, there is something new in every category. We have launched ‘The Nine Shine Collection’ (Beautiful Bombay, Classy Chains, Pearless Platinum, Kwality Kolkata, Evergreen Emerald and the Magnificient Mangalsutra, Trending Trios, Terrific Turkish and Amazing Antique). As the exhibition is happening in Bengaluru for the first time, most of the collections were developed keeping the South Indian design taste in mind to attract the buyers from this part of the country.”

Courtesy: Retail Jeweller India News