Madhuban by Manubhai: Where inimitable Wedding Jewellery designs meet an auspicious setting

By Priyanka Banerjee

Mythology Presides Over

In an era of discerning clientele in the jewellery industry, a sumptuous décor, exceptional designs and highest quality standards are a prerequisite to any jewellery store. What customers are now seeking is a unique jewellery store experience. Thus, for a distinguished brand like Manubhai Jewellers coming up with a mythological theme-based sub-store was definitely not a decision stemming out of a whim. The jewellery store, Madhuban by Manubhai was curated by blending retail with culture. This was to give a one-of-a-kind jewellery store experience and superlative jewellery designs to buyers with refined tastes. Madhuban by Manubhai was born out of a vision, where art, architecture, jewellery making and mythology are amalgamated to give the customer an elevated experience in the heart of a cosmopolitan city like Mumbai.

Inside a Mythical Garden

A rich wave of traditions, mythology and heritage flows through the store. Right at the entrance, there is a specially commissioned Pichhwai painting depicting Shrinathji. Cow motifs dipped in gold leaves border the frame giving an auspicious start to your jewellery store journey ahead. A circular display enchants with its superb aesthetics. Large mirrors visually echo every nuance of the mythological haven flanked with signature Sabyasachi wallpaper. The boutique suite flooring is limited edition rose marble juxtaposed with crème coloured Italian marble.

The traditional swing, the chairs, the coffee table are evocative of a bygone epoch. Figuratively, the idea was to create a space where the melodious tunes of Lord Krishna’s flute would fill up the atmosphere. A providential energy makes for the perfect prelude to your jewellery store experience and purchases ahead.

Manubhai’s Influence is Apparent

Since Madhuban is a sub-brand of Manubhai Jewellers, the brand philosophies do intersect. However, Madhuban seems like Manubhai’s blue-eyed baby with every aspect being enhanced. A key distinguisher though is the designs and not the price point. Designs at Madhuban cater to the mid-mass-market who aspire to own design-rich and inimitable pieces, be it heavy bridal jewellery as well as prêt line. For Madhuban, a special design team works scrupulously on fancy and signature jewellery styles. The thrust is also to launch new collections periodically to keep the novelty factor alive. Only the choicest precious and semi-precious gemstones make the cut, as do verified diamonds. All of the jewel-pieces undergo a microscopic verification, quality check and testing before being presented to the buyers.

A Bridal Paradise

In a land where mythology and traditions still override wedding jewellery buying, Madhuban is rightfully being positioned as a bridal boutique. There are deluxe boutique suites and a changing room for guests to try on. Knowledgeable and courteous boutique consultants from the luxury hospitality industry assist one’s purchases.

A virtual jewellery booth too exists to check how a design looks on you and even take pictures. In an era of selfies, there is a luring Insta-frame, the modern version of jharokas like that of royal kings and queens. The one here allows you to click and upload pictures if you want. They are aware that wedding jewellery also demands top-of-the-line pre as well as post purchase services, and they provide it without a glitch.

Courtesy: Retail Jeweller India News Service