Jos Alukkas marks 60th anniversary with Rs.6 crore in prizes and exclusive discounts 

To commemorate its milestone anniversary, the company has also released a celebratory advertisement featuring actor Madhavan 

Thrissur: Jeweller Jos Alukkas is celebrating its 60th anniversary with an array of prizes and promotions. The company has announced a grand prize pool valued at ₹6 crore, featuring six MG Astor cars, home appliances, gold coins, and a variety of special offers that can be availed by participating in lucky draws. 

During the anniversary celebrations, customers can take advantage of a 20% discount on diamond jewellery and a 7% discount on platinum jewellery. Additionally, the company offers a 100% value guarantee on exchanges for diamond jewellery. 

“Jos Alukkas is proud to celebrate 60 years of excellence in the jewellery industry. Our long-standing experience enables us to offer the highest quality products to our customers. Alongside our generous giveaways, we continue to engage in charitable activities in each community we serve,” said Chairman Jos Alukka. 

Customers in Kerala, Karnataka, Telangana, and Andhra Pradesh can participate in the lucky draw by receiving coupons with their gold purchases. However, in Tamil Nadu, where the coupon system is not approved by the government, customers will instead receive a form to fill out, which will also enter them into a lucky draw. 

Founded in 1964 in Thrissur, Kerala, Jos Alukkas introduced the pioneering concept of the Gold Super Market and set new benchmarks in the gold retail industry with the introduction of the 916 hallmark and BIS certification. Jos Alukkas also played a key role in promoting the HUID initiative in India, reinforcing its commitment to authenticity and customer confidence. 

As the first South Indian jewellery brand to expand into the Gulf region, Jos Alukkas is now eyeing further global growth with plans to launch 100 new jewellery stores. To commemorate its milestone anniversary, the company has also released a celebratory advertisement featuring actor Madhavan. 

Retail Jeweller India News