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‘Affordable jewellery in different price brackets will be our USP’




Vikas Mehta of Achal Jewellers thinks that the next six months will exude great business only if jewellers are upbeat about production, and more importantly, design

What are your thoughts on the IIJS virtual?

A virtual exhibition of this sort is happening for the first time and it goes on to show that the industry is upgrading with every passing day. IIJS virtual will help the industry to grow in the future.

What can retailers expect from you this year?


Our focus is on the price point, where we are trying to present quality products on a budget. We are stressing on the production and design part. As gold rates are high, we have reduced the weight by at least 15-20%. The designs make the pieces look grander. The wedding season is coming, so we are trying to make affordable wedding jewellery in different price brackets.

Many of our clients want unique pieces, so we will put up high-resolution images of our latest designs. We have also mentioned the length and width of every element in our pieces, so that retailers can gauge the size.

Do you think HD pictures will help your retailers post images on their respective social media handles?

Consumers don’t want to take any undue risk now, so they are okay with buying jewellery online. Social media will help us reach them. If the pieces have clarity, with all details explained, it becomes easy for them to buy them.

What do you think about the future of exports in the next 6 months? What would your advice be for international retailers taking part in the IIJS virtual?

In the last six months, markets in the US, China and Gulf countries have performed well. Indian manufacturers, especially from Jaipur and Mumbai, are making products in good quantity for export. We have conducted business online and seen good demand for domestic jewellery in the US market. The Indian diaspora in the US is buying jewellery in large numbers, so manufacturers from Jaipur are getting lots of orders.

What will be your advice to Indian retailers at the IIJS Virtual? What are your thoughts on the upcoming season that goes on till Akshaya Tritiya?

We have seen the business grow for retailers in the past 6 months. After Diwali, the wedding season will also start and many weddings that were postponed from Q1 will take place now. If retailers set the platform and maintain quality stock, business will be good.


Courtesy: Retail Jeweller India News Service

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