Jewellery Retailers Hail Rosentiques for B2B Boutique Experience

On the happy occasion of Gudi Padwa, Rosentiques Fine Jewellery set a new benchmark at their launch of the first B2B jewellery boutique showroom exclusively for jewellery retailers who want to redefine in-store experience. Stalwarts from one of the largest chain stores of India to the couture kings of jewellery assembled and stood amazed at the sheer grandeur with which the manufacturing brand has built their lounge.

On one window, one sees the stunning rose cut collection, while from inside the crystal clear display rack, diamond and polki jewellery keep the retailers spoilt for choice. Observing Bikaneri jadau and uncut diamonds with amazing finish, The Retail Jeweller Magazine brings out what the guests had to say about the lounge.

GJC chairman N. Anantha Padmanaban called it a big leap into the future. “The jewellery display is awesome and we as retailers felt elevated when we walked in. We realise that our customers need to feel the same way when they see our jewellery. It is a brilliant concept and we are looking forward to tie up on this note,” said he. Echoing the same notion, Shaankar Sen, chairman and MD, SENCO Gold, said he felt like entering a 5-star hotel with a gala display of jewellery. “I feel pampered and important. This is the need of the hour and I’ll be happy to replicate bits of the experience observed here at some of my stores. Such accessorisation of jewellery through visual delight is very vital and I’m happy to see manufacturers such as Rosentiques come forward to enliven the selling proposition of the industry,” Sen said.

The Gem and Jewellery Export Promotion Council (GJEPC) also graced the inauguration. Pramod Agrawal, chairman, GJEPC, said, “The way the jewellery is being displayed is fabulous. This is the form of initiative that the retailers were lacking and now, they have found a great precedent to reorient their business look and glamour accordingly to satisfy their customers. I wish Rosentiques all the best.”

Jim Vimadalal, director, Indian representative Office of Alrosa, said this is a wonderful thought process for a manufacturer. “I must say, more power to diamonds, as I see simply awesome diamond jewellery here,” said he. Other than Mumbai, one doesn’t see jewellers making this kind of effort to give the experience to their customers. One must watch from here how retailers rare learning from Rosentiques, he added. Prasad Kapre of Being Human Jewellery said it’s time India materialized this kind of concept. “About 5-7 years from now, we saw jewellery stores in China giving this kind of service. If you have jewellery with such great designs, you have got to give a better experience to the customer and retailers now have an idea how, thanks to Rosentiques,” said Kapre. Now, the retailer will know how his jewellery must look in his stores to exude the appeal it deserves. Talking about how margin-conscious jewellers in smaller cities can access such services, Kapre hoped Rosentiques and other progressive manufacturers themselves approach those retailers so as to educate them of the huge brand value they will get.

Agreeing to Prasad’s comment, Ashraf Motiwala, director, AS Motiwala Fine Jewellery said display of any jewellery gives the first and the most important impression of its beauty. “I saw beautiful displays which help a retailer choose his jewellery wisely and easily. The lounge is a lovely place to talk about business. Rosentiques Fine Jewellery has been showing out-of-the-box design visualization which will go far in the market,” he said. Laksh Pahuja, director, Gemma, said the manufacturer has created a high benchmark for visual merchandising, the lifeblood of jewellery nowadays. “The good thing is now, instead of opening boxes in offices of manufacturer, we get to be treated so well that were main calm and confident during purchase,” said Kailash Kabra, KK Jewels.

Prithviraj Kothari, vice-president, IBJA felt that Rosentiques’ pitch to the retailers is timed fantastically to the current demand for retail experience. “Indian retail scene is changing vastly and every customer is looking for a special treatment, a sense of privilege and specialty irrespective of whatever they buy. Jewellery being a luxury item, must extend the same service and I believe Rosentiques’ initiative will be a 100% success in the near future.”

Also in attendance was Manish Jain (Royal Chains), Sanjay Shah (JB Brothers), Rajesh Shah (Venus Diamonds), Yoav Efrat, MD of Sarin India and Mansukh Kothari (Vasupati Jewellers). “We are humbled by the overwhelming response from the industry dignitaries on the launch of this boutique. The fact that retailers are thinking of replicating our in-store ambience speaks for the drastic reshuffle in jewellery retail that India has to go through. Rosentiques has pioneered the craft of jewellery and is showing the way to retailers now.”, said Amish Kothari, CEO, Rosentiques Fine Jewellery.

Sabyasachi Ray, executive director, GJEPC, said, “It’s hard to believe that a manufacturer will go all the way to build this luxury boutique just to make retailers realize what they have been missing in their business. We as the export body of gem and jewellery industry hail this initiative as a first-of-its-kind lesson for retailers to upgrade their in-store ambience to pamper their customers, raise aspiration levels and automatically boost sales.”

Courtesy: Retail Jeweller India News Service