Senco Gold & Diamonds’ sign language rendition of the national anthem symbolises inclusivity in new campaign 

The fine jewellery brand unveiled pre-festive promotions and retail expansion plans alongside the heartwarming Independence Day campaign, in which the brand’s specially-abled employees use sign language to recite the national anthem 

Mumbai: Senco Gold & Diamonds recently launched its latest campaign on Independence Day celebrating diversity and inclusion, spotlighting the use of sign language to recite the national anthem. This initiative comes as the brand gears up for a busy festive season and plans significant retail expansion. 

The campaign film showcases employees of all abilities, reinforcing Senco’s dedication to equality. In conjunction with the campaign, the brand is rolling out several pre-festive promotions, including discounts on chain-making charges through its ‘Azadi Utsav – Senco Chain Festival.’  Additionally, Senco has introduced lab-grown diamonds under its Sennes brand. 

Joita Sen, Director of Senco Gold & Diamonds, expressed pride in the campaign, stating, “This Independence Day, we wanted to highlight the driving force behind our success—our diverse team. Our origins in Bengal inspired us to represent the national anthem ‘Jana Gana Mana’ through our employees.” 

The brand looks to leverage its presence across social media to amplify its brand visibility. The brand has over 1 lakh subscribers on its YouTube channel which is an impressive figure for a jewellery brand. 

Sen emphasized the brand’s expansion efforts, saying, “We are investing heavily to broaden our retail presence across India and launching a high-impact campaign nationwide. This effort reflects our commitment to offering customers exquisite designs and superior craftsmanship.” 

The brand had carried out something on similar lines with its Raksha Bandhan video ad campaign. The video managed to garner notable view counts across platforms. The campaign was aimed to tap into the lucrative market opportunity.

As the festive season, , —a key period for jewellers approaches — Senco Gold & Diamonds is set to enhance its marketing strategies and promotions, aiming to capitalize on these high-traffic months and boost overall annual performance. 

Retail Jeweller India News